There are companies

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If the company has 0,000 registered customers, we can divide that number by the number of potential customers and we will achieve a market share of 5% (0,000  00,000 = 0.05 = 5%). Market share = Customers gained by the company  Potential customers in the company's area of ​​operations Income Calculating market share based on revenue may seem simple, since we only need to divide the company's revenue by its industry's total revenue for the period. Market Share = Company Income  Total income of the most relevant companies in the sector The problem is that, depending on the industry you belong to, this information will hardly be available.


In that case, it may be necessary to make estimates or commission Croatia Phone Number List studies to obtain a minimally accurate calculation. Market value The calculation with the market value follows the same reasoning as the previous criteria. Market Share = Market value of the company  Total market value of the most relevant companies in the sector If your company is valued at 50 million pesos and in your sector there are only four other relevant competitors, quoted at 5 million each, your market share will be Brand penetration Brand penetration is already a more subjective factor, which will require decent market research tools.





There are ways to carry out a study of this type by promoting surveys and interviews with consumers on your own, but the ideal is to hire this service from a specialized company. In this case, the market share calculation is more complicated, since it will involve the margin of error and statistical concepts that go beyond the focus of the post. Create new marketing strategies There are companies that offer quality products, but do not make known what they have to contribute to the market. Here, Digital Marketing strategies can be excellent allies to attract new customers and increase brand recognition .