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And inform people if you want to achieve great content performance. And ChatGPT, as of now, still cannot tell the difference between those two goals. You need to be very careful with your prompts if you don’t want to end up with content that only engages crawlers. As our VP of Marketing, Giu Caltabiano, said in his amazing article on the topic: “AI commoditizes content creation, while at the same time, it makes handmade content more valuable.” We can also look at writers’ positions during the recent Hollywood strike. The idea was never to rule out the use of these tools, but to have it as an ally to write better and complement human creativity and hard work.
That being said, there’s much you can do without going straight to asking ChatGPT to produce your content. Use AI to aid your content strategy for the next year This is my favorite way of using AI. It has a lot of useful information in its database and can be extremely helpful in Whatsapp Number List all steps of your strategy journey, from creating a persona to selecting keywords. Let’s begin with the persona. We have two traditional ways of creating one: you can do a proto persona, using the information and inferences you have about your target audience, or you can go with a data-driven approach.
This tends to be one of the challenges of my customers: personas need to be specific, not generic. If you have too broad a persona, then you’re closer to having a target audience. Here at Rock Content, we usually recommend you try and go for the data-driven one since you can tailor your research to your specific customer base and focus. However, we do understand this is not always easy or even possible for a multitude of reasons.So, you can use AI to help you create or update your persona and still have it based on general data. A good example of this is the AI Persona Builder. With just a handful of inputs such as your business model (whether it is B2B or B2C), the URL of your website, and a basic understanding of your target.
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發表於 2024-2-22 14:06:16