It wasn’t a complete failure, but it never

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Ranked higher than the bottom of page one or got more than an estimated 500 organic visits per month. So, in August 2019, we rewrote and republished the post. Traffic pretty much doubled overnight and kept climbing. Data via Ahrefs’ Site Explorer. We’ve done this several times with positive results. If you look at the number of republished posts on the blog in Ahrefs’ Content Explorer, you’ll see that we’ve republished 75 of our 200+ posts at least once. 2 content explorer republished ahrefs In this guide, you’ll learn how to republish old blog posts for more organic traffic in three easy steps. Find underperforming pages with content issues Refresh the content Republish the post Step 1. Find underperforming pages with content issues If you want to boost organic traffic, then republishing any old post isn’t going to work.


You need to find those that are underperforming because of content issues. To do that, follow the steps in Special Data this flowchart: republishing content Let’s go through each of these steps in more detail. Find underperforming pages Make sure it’s not a new page Rule out backlink factors Make sure it’s an ‘informational’ query A. Find underperforming pages If your post ranks in the top three for its target keyword, then it’s probably not a great candidate for republishing because the risk outweighs the reward. It’s already performing well, so republishing might do more harm than good. For that reason, you need to look for posts that rank lower down for their main keyword. You can find those keywords in Google Search Console. Just head to the Search Results report, toggle the average position selector, then filter the report for keywords with an average ranking position of four or higher. google search console positions.




Sift through the list of keywords for topics that you’re targeting with blog posts. For example, we wrote a post about guest blogging, so I know this is a keyword we’re targeting. 3 guest blogging search console Just know that Search Console only shows average ranking positions, so it’s usually not a particularly accurate representation of your actual ranking position. For more precise ranking data, paste your blog into Ahrefs’ Site Explorer, then head to the Top Pages report to see the posts that generate the most search traffic. 4 ahrefs blog top pages It’s then just a case of sifting through the report for posts that aren’t ranking high for their primary target keyword.