Why conversion value is important

taniya12

Conversion value is more than just a number—it's the key to the success of your Google Ads campaigns. While clicks and impressions show you how often your ads are seen, conversion value indicates how many of those clicks actually led to a valuable action for you, such as a purchase, newsletter subscription, or phone call. Conversion value is automatically determined by the advertiser or the shop system used.

By assigning a value to your conversions, Ads campaigns can be optimized more specifically. With Google Ads, you have the option of deciding whether the algorithm should optimize for the highest possible conversion value or for achieving as many conversions as possible. If you run an online store, for example, this can be very helpful for receiving as many orders with a high product value as possible.

In short: Google Ads Conversion Value is an indispensable tool for anyone who works with Google Ads and wants to ensure the maximum success of their campaigns.

How to create conversions on Google Ads
Creating a conversion action in Google Ads is an important step in measuring the success of your campaigns keywczech republic phone number dataord We've already explained how to create Google Ads conversions in our comprehensive Google Ads conversions guide. If you haven't created any conversions yet, we recommend you check it out again.

In the following, we assume that you have already created conversion actions and that they have been correctly integrated into your website.