Functional : or the integration of a product into the storyline
本帖最後由 mamun68459 於 2024-2-27 13:19 編輯Imagine you're watching your favorite movie and you're in the mood for the story, but suddenly you notice a bottle of famous brand water or the newest smartphone neatly placed on the character's table. which you may not notice at first. But now it's there! This is product placement or product placement in movies. It is a marketing strategy in which a brand's products or services are combined with the content of the movie. Television shows, video games, videos, or other forms of media and entertainment realistically To get more attention from viewers .
This is unlike traditional advertising that often interrupts the viewer's media viewing expe America Cell Phone Number List rience. Product placement strategies are so organically inserted that they blend into the narrative or setting. Displaying products in this way increases brand loyalty and confidence among people. and tend to be emotionally connected to the products and services of that brand Importantly, viewers tend to engage more naturally with product placement advertising than when watching traditional advertisements. which is static and displayed repeatedly. In addition, product placement It also helps increase the company's income. This is because viewers who see images of your product or service through media may feel more inclined to purchase.
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Type of Product Placement Basically, there are several types of product placement that brands can use to promote their products and increase brand awareness. The following are the most common types. Visual : or prominent display of a product in a scene. For example, an influencer drinks a certain brand of soda or wears a certain type of clothing. Verbal : or mentioning a product in a conversation. For example, a character says that it is necessary to buy a certain brand of car.or plot of a movie or TV show. For example, a character uses a specific brand of phone to solve a problem. Background : or the presentation of the product in the background of the scene, for example, branded products on a shelf or in a character's home, etc.
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