Many of your subpages are optimized for this keyword.
Therefore,As a result, instead of competing with your competitors, you waste time trying to outrank your own pages in search results for a very popular word. This means that two or more pages share the traffic that should be allocated to one subpage . More specifically, you also lose out by having a lower click-through rate (CTR) and conversion rate, which directly translates into sales. And yet, instead of informing Google's algorithms that each of your subpages concerns dresses, at the same time you could easily fight for similar, but different and easier to position phrases,wedding dress, evening dress, summer dress, dress to work etc.Causes of cannibalization Where does keyword cannibalization come from? Well, there are several reasons for this phenomenon. It is worth verifying them on your website. Ill-considered optimization of the website for keywords Ill-considered optimization of the website for keywords The first Email Data and main mistake is poor and chaotic optimization of articles on the website. When planning new content and optimizing older ones, pay attention to the fact that each subsequent text should have its own keyword database , and all this should be preceded by thorough research.
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Avoid spamming one keyword in every new content. Incorrect structure of external and internal links This error is based on the fact that when creating links, the same ancho the link text, is used. Lack of consistency and directing Google algorithms to several different subpages and using the same phrase at the same time leads to keyword cannibalization. We recommend reading: Link building – what is it and why is linkbuilding important in SEO? Content duplication Another cause of cannibalization may be duplication (duplication) of content within your website.
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