Attack Your Brand In Your Home
If I had an experience company and its name was Joan Experiences (careful, bidding for the most original name of the year), when people When I type "joan experience" on ., I'm referring to branded searches. What I want to say in the title is that on the homepage we must optimize our brand keywords so that when people search for them, we appear first. Yes, people are looking for it; in the travel industry, branded searches are a significant source of visits, especially when it comes to accommodation.Now here’s the bad news: OTAs and metasearch engines are also trying to position your brand organically. What, is this a war? To make you cringe (or not), look at this example. I love their courage. Booking.com has India Phone Number optimized the Catalonia Barcelona Plaza Hotel listings: .-. Apparently everything is fine. But if you scroll down, look at their indiscriminate attack on branded keywords: .-. Let me translate it for you.
https://lh7-us.googleusercontent.com/Q5IGdSb8sZUCyqFa9i7XYZG86TIxXs6v5NMPFbBR9r3sm1IR8yvDHOwiw5FiX7TecNYoLuV6jj7Htz6pL4QlOIKXe1AnW6Yt4KKTeL4MOLoKtZqPPpc1RgF3boErGUAMb1mEBf-y5k8MHnx-zSXMCyo
OTAs are also competing for travel companies’ branded searches. And that’s not the worst of it… Stepping out of the . world a bit and into the world of advertising, OTAs and metasearch engines are also competing to show up in paid brand searches! I can’t even do brand advertising with peace of mind, hey. With so many searches for brands in the travel industry, it’s time to secure them, and there’s nothing better than optimizing our own brand on the homepage. Goal: My home must show up first no matter who searches for my brand on .
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